Kashmiri Aari Work Pheran – Machine Embroidered Floral Long Coat | Cloak&Co
Kashmiri Aari Work Pheran – Machine Embroidered Floral Long Coat | Cloak&Co
Rooted in centuries of Kashmiri craftsmanship, the Pheran is more than a garment — it is a living heritage. This exquisite long coat is a masterpiece of Machine Aari Work, a precision embroidery technique inspired by the traditional Aari hook method of the Kashmir Valley, delivering the same intricate floral beauty with exceptional consistency across every piece.
Rich brown fabric forms the canvas for a cascading garden of embroidered florals — vibrant reds, oranges, creams, and greens — winding in sweeping vines from hem to collar. Every motif is a nod to Kashmir’s storied textile heritage.
Wear it over an abaya, over wide-leg trousers, or as a statement layer over eveningwear. The Pheran transcends occasion — it is art you can wear.
Details
- Embroidery Technique: Machine Aari Work, inspired by traditional Kashmiri Aari embroidery
- Colour: Rich Brown with multicolour floral embroidery in red, orange, cream, and green
- Silhouette: Relaxed long coat / Pheran cut — knee-to-mid-calf length
- Neckline: Mandarin/stand collar with embroidered trim
- Closure: Open-front with decorative border detailing
- Sleeve: Full-length with embroidered cuff border
- Occasion: Formal, festive, cultural events, and luxury everyday layering
Garment Care
Professional dry cleaning is recommended to preserve the Machine Aari embroidery and wool-blend fabric. Do not bleach, wring, or tumble dry. Steam gently from the reverse side on low heat, avoid direct heat on embroidered details, and store hanging in a garment bag.