{"product_id":"kashmiri-aari-work-pheran-machine-embroidered-floral-long-coat-cloak-co","title":"Kashmiri Aari Work Pheran – Machine Embroidered Floral Long Coat | Cloak\u0026Co","description":"\u003cp\u003eRooted in centuries of Kashmiri craftsmanship, the Pheran is more than a garment — it is a living heritage. This exquisite long coat is a masterpiece of \u003cstrong\u003eMachine Aari Work\u003c\/strong\u003e, a precision embroidery technique inspired by the traditional Aari hook method of the Kashmir Valley, delivering the same intricate floral beauty with exceptional consistency across every piece.\u003c\/p\u003e\u003cp\u003eRich red fabric forms the canvas for a cascading garden of embroidered florals — vibrant oranges, golds, greens, and pinks — winding in sweeping vines from hem to collar. Every motif is a nod to Kashmir’s storied textile heritage.\u003c\/p\u003e\u003cp\u003eWear it over an abaya, over wide-leg trousers, or as a statement layer over eveningwear. The Pheran transcends occasion — it is art you can wear.\u003c\/p\u003e\u003ch2\u003eProduct Details\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eEmbroidery Technique:\u003c\/strong\u003e Machine Aari Work (inspired by traditional Kashmiri Aari embroidery)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBase Fabric:\u003c\/strong\u003e Premium wool blend\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour:\u003c\/strong\u003e Deep Red with multicolour floral embroidery (orange, gold, green, pink)\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Relaxed long coat \/ Pheran cut — knee-to-mid-calf length\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e Mandarin\/stand collar with embroidered trim and button closure\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Front button with decorative border detailing\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e Full-length with embroidered cuff border\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOccasion:\u003c\/strong\u003e Formal, festive, cultural events, luxury everyday layering\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Dry clean recommended to preserve embroidery\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Kashmir-inspired design\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cloak\u0026Co","offers":[{"title":"Default Title","offer_id":47987052445874,"sku":null,"price":250.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0758\/0739\/1922\/files\/image_a9917445-3302-45df-85f2-7b87d7ddb99d.png?v=1788479499","url":"https:\/\/cloakandco.ca\/products\/kashmiri-aari-work-pheran-machine-embroidered-floral-long-coat-cloak-co","provider":"Cloak\u0026Co","version":"1.0","type":"link"}