Kashmiri Aari Work Pheran – Machine Embroidered Floral Long Coat | Cloak&Co

Rooted in centuries of Kashmiri craftsmanship, the Pheran is more than a garment — it is a living heritage. This exquisite long coat is a masterpiece of Machine Aari Work, a precision embroidery technique inspired by the traditional Aari hook method of the Kashmir Valley, delivering the same intricate floral beauty with exceptional consistency across every piece.

Rich brown fabric forms the canvas for a cascading garden of embroidered florals — vibrant reds, oranges, creams, and greens — winding in sweeping vines from hem to collar. Every motif is a nod to Kashmir’s storied textile heritage.

Wear it over an abaya, over wide-leg trousers, or as a statement layer over eveningwear. The Pheran transcends occasion — it is art you can wear.

Product Details

• Embroidery Technique: Machine Aari Work (inspired by traditional Kashmiri Aari embroidery)
• Base Fabric: Premium wool blend
• Colour: Rich Brown with multicolour floral embroidery (red, orange, cream, green)
• Silhouette: Relaxed long coat / Pheran cut — knee-to-mid-calf length
• Neckline: Mandarin/stand collar with embroidered trim
• Closure: Open-front with decorative border detailing
• Sleeve: Full-length with embroidered cuff border
• Occasion: Formal, festive, cultural events, luxury everyday layering
• Care: Dry clean recommended to preserve embroidery
• Origin: Kashmir-inspired design